With better trust and alignment between all disciplines, marketing and IT can create a digital marketing strategy that improves customer experiences across channels.
Departments must work more closely than ever to reach and engage today’s (digital) customer. We believe in Branding and technology that underpins and helps to shape the entire customer experience. But often, the marketing and IT organizations responsible for designing customer experiences aren’t in synch. Without a unified approach to using data insights, technology, consumer insights, branding and creative strategy to orchestrate customer experiences across channels—these efforts may fail.
Armando Testa Brussels Group and its HUB concept will help you to succeed.